TAKE THAT TO THE BANK

Mike Scarpitta

ENG 102: First-Year Composition

Fall 2013 – iCourse

Egyirba High, Instructor

SSN #: 12946

WP-3 Draft #1 

Take That to The Bank

         The average price of a pack of cigarettes nationwide is $6(Hargreaves). The average cigarette smoker consumes a half pack to one pack a day, which is about $180 dollars a month. The NHS has focused on this for their smoke free advertisement. The advertisement is simple in context. On a blue backdrop is a smiling piggy bank with six cigarettes being placed in the coin slot. Above this it says in bold white letters, "Save for something special". Just below the piggy bank in slightly smaller letters it says, "Stop smoking and think about what you could do with the money you save". The ad makes a simple, but convincing argument. At the very bottom of the page it gives a list of facts about how to quit smoking with a toll free number where they can help you quit for free. This advertisement uses a strong dose of logos, pathos, and ethos to capture their audience’s focus and attention.

         The NHS uses logos in this advertisement to strongly gain the attention of their target audience of cigarette users. This is successfully done by carefully choosing to talk about how much money they can be saving. Not only will this ideally help them to stop smoking, which is the main goal of the ad, but it also puts the idea into the smoker’s head of how much they really spend on cigarettes, which can be around $2,160 a year. The NSA used the fallacy oversimplified when making this ad. The whole concept of quitting smoking to save money is oversimplified; it is a true simple logical statement. Stop smoking and save money. This advertisement came out in the perfect time in our

Economy. We are in one of the worst economies since the great depression. Everyone is looking to save money wherever they can. The NHS is hoping that smokers can save not only money, but also their health.

         Saving money also plays a great role in the ads use of pathos. Money controls our emotions and is a part of our daily lives. When someone wins the jackpot in Las Vegas they are full of joy! However, the complete opposite is true when someone looses all of his or her money in Vegas; they become depressed. The NSA is trying to tap into the joy of saving money. The idea of getting more money by "not doing anything" will make anyone excited. Also, the advertisement is placed on a calming blue background. The color blue causes the body to produce calming chemicals. This was no accident that blue was used as the color for this ad. It goes with the emotion that quitting smoking can be easy and calming. This advertisement makes a clear message on how to quite smoking.

         The advertisement provides a list of credible information on how they can help individuals stop smoking. This is where ethos is demonstrated in the advertisement. The NHS shows its dedication on helping people quit smoking by promoting their service as free and available to anyone. The NHS offers service and support free of charge. They are a nationally known company that has been around for years. The truth is that people can quit smoking and save money, along with saving their health and life. The advertisement uses all three logos, pathos, and ethos to clearly and effectively deliver its intentional message. The ad is simple but effective.

Work Cited

Hargreaves, Steve. Obama Calls For Cigarette Tax Hike of 94 Cents a Pack. CNN Money. 4/10/13. < http://money.cnn.com/2013/04/10/news/economy/cigarette-tax/index.html>.

SNUS News and Other Tobacco Products. NHS. 9-27-09. Web. 8-31-10. <www.Snus%20News%20&%20Other%20T obacco %20Products:%209:20:09%20-%209:27:09.webarchive>.